What’s driving them away?
Research from the Cultural Research Center at Arizona Christian University reveals that approximately 104 million individuals of faith, including 32 million Christians who attend church regularly, are unlikely to participate in the upcoming 2024 presidential election on November 5. The study, led by prominent Evangelical pollster George Barna, is based on surveys conducted with a national sample of 2,000 U.S. adults in August and September 2024.
The study indicates a noticeable decline in voter enthusiasm compared to the 2020 election cycle. Among those who expressed a lack of intention to vote, about 68% cited a general disinterest in politics and elections as their primary reason. Additionally, more than half of respondents (57%) reported discontent with all major candidates, while 55% felt that none represented their core beliefs. A significant number also voiced skepticism about the impact of their vote and expressed fatigue regarding the contentious nature of the electoral process.
If these trends persist leading up to the election, researchers suggest that former President Donald Trump may face challenges in securing reelection, while Democratic candidate and current Vice President Kamala Harris could have a better chance of winning. The study also highlights that many Christian congregations are refraining from actively promoting participation in the electoral process, with churches and pastors generally distancing themselves from encouraging their members to vote.
Barna emphasizes the potential influence that churches could exert in motivating their congregants to engage in voting. He argues that pastors can play a crucial role in inspiring their communities to fulfill their civic duties and contribute positively to societal issues. He estimates that encouraging churchgoers to vote could lead to about five million additional votes from regular attendees.
Reflecting on the close margins in the 2020 election, Barna points out that the outcomes in nine battleground states were determined by approximately 587,000 votes combined. He urges church leaders and Christians to actively participate in the political process, as the election impacts not only the presidency but also a range of federal, state, and local offices. He sees the upcoming election as a pivotal opportunity for individuals who wish to make a difference in their communities.