Americans are speaking out.
A recent study by Barna reveals that honesty is the most valued trait churchgoers seek in their pastors. Conducted between December 13 and 22, 2024, with 2,005 adults and teenagers, the study asked participants to imagine listening to a sermon by a Christian pastor or priest and rank 15 traits by importance. Honesty emerged as the top choice, selected by 48% of respondents, outpacing the second-ranked trait, knowledge, by 11%. Other key traits included compassion (36%), kindness (33%), trustworthiness (32%), and humility (25%).
Barna researchers highlighted that authenticity resonates deeply with churchgoers. “Our findings show that people value pastors who are transparent about their doubts more than those who present certainty in their beliefs,” the researchers noted. This preference for relatability reflects a broader understanding that pastors may not have all the answers but can provide meaningful guidance while navigating their own uncertainties. This desire for honest leadership spans various age groups and belief systems.
The study coincides with data showing many pastors have struggled with their roles. In 2022, only 35% of pastors felt more confident in their calling compared to when they began ministry, a low point influenced by the COVID-19 pandemic and related challenges. By 2023, confidence among pastors rebounded, with 51% reporting greater confidence and 59% feeling “very satisfied” in their roles, up from 52% the previous year. However, gender and age disparities persist; younger pastors and female pastors remain less likely to report high satisfaction or confidence in their calling.
Researchers pointed out that these ongoing challenges present both difficulties and opportunities for churches. The renewed emphasis on honesty and authenticity could redefine ministry. Barna suggests that pastors focus on leading within their immediate communities rather than addressing cultural issues on a broader scale. By fostering trust and compassion, pastors can strengthen their influence and better serve their congregations.
This shift toward valuing honesty and authenticity has the potential to revitalize pastoral leadership. Churches that adapt to these insights may empower their pastors to connect more meaningfully with their communities, addressing challenges with transparency while fostering an environment of mutual support and understanding.