Evangelical Group Rallies Christians For 2024 Election
A prominent Christian conservative grassroots advocacy group is aiming to raise over $60 million to galvanize the Christian vote for the upcoming 2024 presidential election. The Faith and Freedom Coalition has already connected with over 3 million potential voters in critical battleground states. During a recent press call, leaders from the organization shared their ambitious goals, which include not only raising more funds than ever before but also engaging more voters than in past election cycles.
Founded in 2009 by Ralph Reed, the Faith and Freedom Coalition focuses on mobilizing the Evangelical vote and educating religious Americans on civic engagement. The organization plans to increase its fundraising target to $62 million, surpassing the $50 million raised in 2020. Reed expressed confidence in the enthusiasm of their volunteers and the faith community, stating that the current level of engagement surpasses that of previous election years.
To achieve its goals, the Coalition plans an extensive outreach effort, including weekly visits to 1 million homes in battleground states and sending out 25 million get-out-the-vote text messages. They aim to complete 10 million home visits by Election Day, a significant increase from their past efforts. This outreach is expected to reach a larger audience, as many households contain multiple eligible voters. The organization intends to recruit 5,000 paid staff and an equal number of volunteers to support these initiatives.
The Faith and Freedom Coalition’s efforts are particularly focused on key states, such as Georgia, where they have established a significant presence with 141 paid staff members and over 600 volunteers. The organization is also distributing voter guides through churches to inform congregants about important electoral issues. They are specifically targeting 1 million newly registered Evangelical voters and an additional 7.8 million identified as low-propensity voters.
Historical data indicates that Republican candidates significantly rely on support from the Evangelical community to secure victories. In the 2020 election, although Joe Biden won, 76% of white Evangelical voters supported Trump. Conversely, during the 2016 election, Trump garnered 80% of the Evangelical vote, showcasing the critical role this demographic plays in determining election outcomes.